After several months of economic suspension, and the economic restart after the epidemic was effectively contained, people's long-standing consumption enthusiasm was fully released, and a new round of consumption boom was stimulated. Looking to the future, this trend of new consumption upgrades is expected to be maintained for a long time, and relevant hardware equipment will be updated. In this context, LED display companies have also accelerated their march toward commercial retail applications.
In traditional shopping malls, specialty stores and other retail stores, static posters and light boxes are usually used to help marketing, but this method has been difficult for consumers who are pursuing freshness and fashion to attract attention, especially for ultra-large format dynamic pictures In terms of the former, it is difficult to meet demand. Although the LCD display can also be used to realize large-format advertisements by splicing, the inevitable splicing affects the overall sense of the picture to a certain extent.
In recent years, small-pitch LED display technology has continued to focus on reducing dot pitch and improving resolution, so that LED screens can also achieve high-definition, ultra-high-definition, and even 8K display standards on small and medium-sized formats, which are sufficient to meet the very important standards in the commercial retail field. Need for clarity upgrades. More importantly, on a large advertising screen of more than 100 inches, the LED screen naturally has the advantages of seamless joints and good overall consistency. In terms of creating large-scale immersive special effects scenes, other technologies are difficult to match.
Not only that, but in small format applications, LED screens are also adequate. For example, in a semi-outdoor or outdoor shop window display, LED screens usually have the attribute of adjustable brightness, which can display clear images regardless of high-brightness outdoors or low-brightness indoors, without the embarrassment of the screen being completely invisible in the sun. Even on small posters that are completely outdoor, the LED display with high protection performance can withstand extreme tests such as high temperature, high humidity, salt spray, high dust, and heavy traffic, providing a more durable choice for digital signage applications.
In many applications of digital signage, LEDs are also useful. For example, it can be used for navigation and route planning in hospitals, museums, etc., and in hospitals, banks, shopping malls, etc., it can provide number-calling information, discount information, and entertainment functions for people who are anxiously waiting.
Facing the general trend of new consumer demand in the future, LED displays are constantly evolving to meet the needs of a variety of applications. For example, products with different screen aspect ratios, products equipped with touch screen interactive functions, infrared temperature measurement products (such as during the epidemic), special-shaped splicing screens that support creative freedom, and transparent LED displays are launched. Even after mini LED and micro LED are applied on the ground, higher resolution can be achieved in a smaller size, which will further broaden the application scope of LED display in the retail field.
Stepping out of the dispatching room and moving into the commercial and household fields, it has become a topic of great interest in the application of small-pitch LED display. And through the precise connection with smart retail, the in-depth organic integration of LED display and digital signage applications will also become an inevitable trend.
Thanks to the continuous development and maturity of the industry chain, the LED full-color display market has developed rapidly, and the application field has been continuously extended. In 2020, under the background of the decline in the global LED display market demand, many LED display companies are engaged in 5G, 8K, Micro/MiniLED , COB and other fields to increase R&D investment, further upgrade technology and technology, and empower the industry.